What’s In A Name? Lincoln Crowne & Company

A domain name is more than just a web address to a business. It is the start of a brand and the early stages of customer relation development. It is as important as a business name, although in many cases, this is a good place to start when searching for that domain. However, finding the most appropriate domain for your company and subsequently placing a value on that domain can prove very difficult especially for companies or businesses with no experience in this kind of field; after all, a domain name is unlikely to yield the same financial value as might be placed on it.

The domain name asset class has only been in existence since 1994 meaning that it is without doubt still in its infancy. It is surprising to learn from research conducted by Lincoln Crowne & Company that there are currently more than 80 million active domains and a further 300 million deleted domains. According to Lincoln Crowne & Company, a leading independent corporate advisory firm, while some of these domains have been purchased with a specific commercial purpose, many have also been purchased for the sake of asset speculation and some purchased simply for fun by digital collectors.

Domain name value is governed by a number of factors. The number of characters in the domain largely dictates how memorable it is with shorter domains often fetching considerably more than longer ones, and the .com extension remains the most popular and consequently the most valuable. However, when attempting to value any domain, Lincoln Crowne & Company also points out that you should consider the existing traffic a domain gets, the number and quality of links pointing to that domain, the age of the domain and length of registration, the purity, and, of course, the commercial possibilities.

Additional Resources:

Lincoln Crowne and Company :: Article on Companydatanow.com

Lincoln Crowne and Company :: Listed on Corporatedataengine.com

Lincoln Crowne and Company :: Article on Corporatesyncweb.com

Lincoln Crowne and Company :: Information on Corpstateinc.com

Lincoln Crowne and Company :: Listed on Enteryourprofile.com